It is known for being a popular tourist destination, because of its good weather and relaxed, friendly lifestyle.
The west and northern regions of the bay are largely unpopulated. Along its southern coast are the towns of
Takaka and
Collingwood, and also the
Abel Tasman National Park. Separation Point, the natural boundary between Golden and Tasman Bays is situated within the park.
In December 2011, it (as well as much of the Nelson/Tasman region) was hit by heavy rain and flooding, which caused to many homes around the Pohara/Ligar Bay/Tata Beach/Wainui area. The road to Totaranui, a popular isolated tourist destination was badly damaged and is due to reopen on 29 June 2012. The floods meant a loss of custom for many shops and businesses in the peak tourist season. By June 2012, the entirety of Golden Bay was open and operating as normal.
Its beaches are popular locations for retirees and holiday-homes.
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